Brand Objective:

Position The Balvenie as a scotch whose quality is a result of their dedication to craftsmanship.

Concept:

A multi-issue content series showcasing Toronto’s finest artisans, as a salute to the union between their art and craft.

Execution:

Two custom content executions and 4 experiential event activations at Sharp The Book For Men launch events.
Guests could meet the artisans and see their wares, while sipping The Balvenie scotch.