Brand Objective:

With the launch of the new 7 Series, BMW wanted to speak directly to the top income earners of Sharp’s audience.

Concept:

A customized cover execution delivered to a select portion of Sharp’s audience.

Execution:

An elegant and high-impact cover gatefold execution delivered to Sharp’s most affluent readership.

Taking the front cover position, the gatefold expands to give readers a full glimpse into the luxury of the BMW 7 Series.