Brand Objective:

To position Cadillac as the definitive option for creatives and entrepreneurs.

Concept:

By profiling young and innovative Toronto creators, we've connected Cadillac with Canada's growing base of influential creatives. Leveraging our varied brand offerings, we've reached Cadillac's target audience where they live, whether its in print, online and on social or in video, for both men and women.

Execution:

Two multi-page spreads which appeared in Sharp and S/ magazine, optimized for online and with a series of videos, shot and edited for social media.