Brand Objective:

Create awareness and generate click-throughs to H&M’s website surrounding the launch of the brand’s collaboration with The Weeknd.

Concept:

An online-first custom content campaign built around H&M’s collaboration with The Weeknd, showcasing Sharp’s favourite pieces from the collection and how to put them together.

Execution:

Two custom content pieces written entirely with mobile-first in mind, supported by Mobile-only display ads.