Brand Objective:

To position Hennessy as the epitome of cool.

Concept:

A back-cover execution in Sharp: The Book For Men, the Last Drop showcases Hennessy as a brand worth paying attention to.

Execution:

An inside back cover gate fold totaling 4 pages appearing in Sharp: The Book for Men Spring/Summer 17. Content featured brand ambassador, Cognac expert, Jordan Bushell and his best cocktail recipes. Hennessy also had a tasting bar at the launch event of Sharp: the Book for Men where 500+ readers could sample the cocktails.