Brand Objective:

Reinforce Grey Goose’s position in the market as the leading luxury vodka.
Drive interest in Grey Goose’s Pour Masters mixology competition.

Concept:

Combining Grey Goose Pour Masters coverage, hosted by Sharp’s editor, hosting speak directly to our digital audience.

Execution:

A Multi-channel editorial campaign focused on Grey Goose’s Pour Masters competition. We produced a 5-part video series starring brand Amabassador Julien LaFond broadcast on Sharpmagazine.com and supported on social media.

All content was housed in a branded Pour Masters section on the Sharp Magazine homepage.