Brand Objective:

Introduce a new scotch to market without any age statement.
Leverage the brand’s long heritage as a testament to its quality.

Concept:

We brought together the founders of two of Canada’s most important fashion brands for a discussion on entrepreneurship and the values of being a founder, and being authentic to the value of quality.

Execution:

A four-page execution with lead-in single page ad, optimized for online including a video component and roadblocked display ads.
Video component produced for SharpMagazine.com and supported on social media.