Brand Objective:

To align the brand with the latest in menswear, positioning their latest offerings as an essential piece of the Sharp Man's wardrobe.

Concept:

A series of dramatic photoshoots, sponsored by Tudor and featuring a Tudor watch in each shot.

Execution:

Two multi-page spreads across multiple issues of Sharp.
A behind-the-scenes video component which ran on both SharpMagazine.com and the brand's social channels.