Panerai

Spheres of Influence

December 11, 2017
Canoe Restaurant Private Dinning Room, Toronto
Concept:

Panerai wanted to amplify their boutique launch within their target demographic. Contempo Media and Sharp Magazine organized the dinner by leveraging our exclusive list of VVIPs and HNWIs in order to broadcast Panerai’s new timepieces and boutique opening within this group’s “Spheres of Influence”

Objective:

Leverage the guests’ personal and professional networks by impressing them with Panerai’s new products and brand message

Format:

6.30pm: Cocktail
7.00pm: Brand presentation from Giovanni Carestia, President, North America at Officine Panerai and Michael LaFave, Owner and Creative Director at Contempo Media
7.30-9.30pm: Exclusive private dinner with iconic watches presented by Officine Panerai team and discovered by the guests between the courses