Jaguar Land Rover

Unveiling the new Range Rover Velar

October 18, 2017
Toronto Star Building, 1 Yonge St., Toronto
Concept:

Jaguar Land Rover Canada sought to launch their new addition to the Range Rover SUV family—Range Rover Velar. Contempo Media, Sharp & S/ magazine organized a VIP event for a 1,000+ guests in attendance. By leveraging our exclusive list of VIPs, providing creative direction and concept design, we helped to celebrate the unveiling of the new vehicle and create opportunity for the guests to view and experience it along with other car models from Jaguar and Land Rover collection.

Objective:

Host an exclusive event for over 1,000 VIPs in a surprising and inspiring downtown venue to impress guests with the new Range Rover Velar.

Format:

6.30pm: Cocktails
8.00pm: MC’s (popular CanadianTV personality, Rick Campanelli) welcoming speech and the unveiling presentation by Wolfgang Hoffmann, President of Jaguar Land Rover Canada
8.30pm – 11pm: Exclusive VIP event where guests had an opportunity to explore the new vehicle and other models from Land Rover and Jaguar collection including the all new Jaguar E-PACE; discover Jaguar Racing Formula E simulation and enjoy iconic Range Rover and Jaguar timepieces showcased by official luxury watch retailers

Sharp Magazine Land Rover Velgar Launch

Sharp Magazine Land Rover Velgar Launch
Sharp Magazine Land Rover Velgar Launch
Sharp Magazine Land Rover Velgar Launch
Sharp Magazine Land Rover Velgar Launch