Timberland

Brand Objective:

Promote a new and innovative product line from a heritage brand

Concept:

The Modern Trail Journal tells the story of upcoming Canadian entrepreneurs, developed to align Timberland’s heritage with younger, progressive consumers.

Execution:

The Modern Trail Journal is a stand alone 16-page three-part series inserted into Sharp Magazine.

The Journals were also distributed in select stores across Canada.

Services:Print

Modern Trail Journal

Sharp Magazine, 2016

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